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Sports betting is growing rapidly in the United States, as more individual states begin to legalize services. A new study of the industry has shown that one-third of bettors in the nation are women. Despite this large percentage, sportsbooks lean their marketing campaigns more towards men. This leaves the female side an untapped market.

Marketing agency Hot Paper Lantern completed a study on the bettors in the US and found that the number of female participants was higher than expected. The American Gaming Association has studied the industry as well and found that in 2019, 32% of the sports bettor in America were women.

Male-Driven Industry

CEO of PlayUp U.S. operations, Dr. Laila Mintas was interviewed on the topic and explained how female sports bet…

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